With this in mind, how can IR teams adapt for the future? Markets and investors have both evolved and, as a result, how investors are classified on traditional databases and how they actually behave are not always in sync. The second is the evolving nature of today’s investor, which is making the traditional method of simply matching, for example, a growth stock with a growth investor, harder to achieve. This is particularly visible in Europe, but it is also affecting the US and North America in general. Brokers are still helping larger companies, but there is also a far greater responsibility on IR teams to identify and connect with targets themselves. There’s an overall decline in the number of sell-side brokers serving the broader corporate markets. This first is regulatory change – Mifid II, to be specific. If we take a look at today’s macro environment there are two main issues affecting the current landscape.
What are the main challenges around shareholder targeting today? Hot on the heels of its company’s recent $38 mn capital raise, Darrell Heaps, CEO at Q4, gives IR Magazine his insight into the current challenges of shareholder targeting, and his views on what the future will bring for this fundamental IR activity.
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